Of course, most business value propositions are, at their core, some version of “faster, better, cheaper.”

You’ve probably spent your career working under some part of that value proposition. I certainly have. It’s almost exclusively what technology is about. It’s what we at 4TLAS do for our clients. 

But what about life?

We have to eat, fix the leaky roof, keep the checking account (reasonably) balanced, maintain the car, etc. 

Millions of companies and people exist to “faster, better, cheaper” those things for us. Why make a meal when I can have someone do it faster, better, cheaper? Why refinish my own kitchen cabinets when I can have someone do it faster, better, cheaper? Why change the oil myself…

Faster, better, cheaper. It’s hard to argue with.

What do you like doing? And I mean doing — actively participating in some sort of labor.

The enjoyment of labor — whether it’s working on your house or car, crocheting, writing, or cooking — is in the labor itself. The doing. Slower. 

The outcome of your labor may not be as good as someone else could do. You’re not the best, but you’re still proud of it. Worse.

You’re not buying in volume. Maybe you’ve wasted material or money on the wrong thing. Maybe you’ve redone it several times. But now you’re happy with it. More expensive. 

Enjoyment is about engaging. Putting yourself into it through your labor. 

Slower, worse, more expensive. 

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