Sudden prosperity. Sudden failure.
Substantial upside. Substantial risk.
Either/or.
Or both.
Or maybe boom at the cost of bust.
When you create something, take on work, or choose a direction, you make a bet. You decide what you’re willing to put into it. Time. Money. Reputation.
You imagine what success might bring.
How much time do you spend considering what the cost of a boom might be?