Art Versus Science in Startups

You can do all the science for your new startup business.

You can research the market and find the gaps. You can research the perfect product to fill that gap. You can research the development effort. You can research all the costs, risks, competition, and the pricing model. You can build a rock-solid pro forma.

But at some point, you still have to make the art.

What color? Rounded or square? What should we leave out? Who’s our person? What’s the story? What’s the story our person tells themself? What do we want them to feel? How do we convey the story? What are we willing to give up? What are we willing to change about our perspective?

Science gives you the data. The art determines success.

Anything worthwhile takes both.