by John Macdonald | Jan 16, 2025 | The250
My social media feed is riddled with mushroom coffee ads. There’s one brand in particular that serves me the overwhelming number of ads. Obviously, I’m squarely in their demographic. They’re working me hard, but the CCA (cost of customer acquisition)...
by John Macdonald | Jan 15, 2025 | The250
College is (ludicrously) expensive. For middle-class families, it makes sense that parents and teens should conduct cost-benefit analyses to determine whether college makes sense and, if so, where is the best fit. When you perform this...
by John Macdonald | Jan 14, 2025 | The250
The first thing I did that dramatically increased my productivity, quality, and happiness was taking control of my time. The second thing I did was stop the illusion of multitasking. I think of most things in terms of computers. I’ve been making and...
by John Macdonald | Jan 13, 2025 | The250
Montgomery Ward was the first to use “Satisfaction Guaranteed” on his pioneering mail-order catalog in 1875. At the time, it was a novel way to use trust to stand out from his competition. Trust in the mail-order business was a problem. It appears he...
by John Macdonald | Jan 12, 2025 | The250
What direction are you headed?What are you trying to do?What’s a path you’ll try to get there?What are you asserting?What will be the change you make in the world? If you don’t have answers for those questions, Resistance is winning. Resistance is...
