The Control Dilemma

Stuff you can’t control directly: If someone else says “yes.”What politicians decide.The price of gas. Stuff you can: How many conversations you have.Who you vote for.What you buy, where you go, how you get there. It’s important to both...

Somehow It All Got Away

Somehow it all got away. Have you ever, if even just for a second, stepped out of yourself, out of your existential presence, looked around and realized, “this is not as I planned it” or, “this is not how I imagined it” or, “I don’t...

If Not Everyone, Then Who?

Earth’s current population is ~ 8.2 billion. Walmart has the highest revenue of all companies on this planet at $681 billion in the last year. So, each person on the planet spends approximately $83 per year at Walmart. But, of course, we know that’s not...

Expect, Desire, Deserve

Building a great product or service is a bit like cooking dinner for someone you don’t know. There are some things you know, however. They expect it hot.They desire something delicious.They (believe they) deserve a great experience. That’s product design....

The Slate Truck

Finally, I’m excited about a new car and car company.  We have a saying in 4TLAS: “Make the right thing to do the easy thing to do.” One thing I’ve learned in over 30 years of making stuff for people to...

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