Expect, Desire, Deserve

Building a great product or service is a bit like cooking dinner for someone you don’t know. There are some things you know, however. They expect it hot.They desire something delicious.They (believe they) deserve a great experience. That’s product design....

The Slate Truck

Finally, I’m excited about a new car and car company.  We have a saying in 4TLAS: “Make the right thing to do the easy thing to do.” One thing I’ve learned in over 30 years of making stuff for people to...

Smart or/and Wise

Smart can be measured. Test scores. Speed. Memory. Pattern recognition.Smart is right. Smart is efficient. Smart gets there quickly. You know the smart ones.  But wisdom plays a different game.Wisdom doesn’t rush. It watches. Waits. Wisdom...

Your Voice

Before we had kids, my wife and I had an African Grey parrot named “Zeke.” Big, beautiful grey with a bright red tail.  Watch out, though, because he’d lure you in to pet his head and then, wham!! He’d try to take your finger off. ...

Easy to Use Isn’t the Same as Easy to Master

It depends on where you start and what you mean by “learn how to use.” If you’re a novice at construction, a hammer will take you less than a minute to learn how to use. Same with the saw. But how long will it take you to learn how to use those tools...

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