What’s in a Mission Statement?

“To revolutionize the embedded development industry by delivering innovative DevOps solutions that streamline workflows, empower developers, and delight customers. We are committed to modernizing embedded development practices, relieving operational burdens, and...

Value and Worth

What’s the value of something? Is that the same as it’s worth?  When I visited my grandfather as a kid, we’d spend some time with his stamp collection. I loved the smell, the shoeboxes full of colorful unsorted potential treasure, the neatly...

Advisors, Coaches, and Investors

All three bring unique value to your new venture. Need strategic direction, industry insight, or reaching into a network? Get yourself an advisor.Need to learn, grow, or get better? Hire a coach.Need financial support? Find an investor. Each comes with a set of pros...

Name, Logo, and Brand

We just launched our company.  To make it official with the government, the financial system, and customers, we needed a name. It doesn’t exist unless it has a name. “What goes on the paperwork?”Β “Who do I make the...

The Swoon

Somedays, you wake up, and you’re energized and confident. Some days, it’s the opposite. You’re drained and insecure. You’re in the swoon, and the swoon can derail you for a few hours, a few days, or your entire project. First, acknowledge it....

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