by John Macdonald | Sep 13, 2025 | The250
From one or even several perspectives, this is the first and only question that matters. Will somebody pay you for what you made?Or, will somebody pay you for what you do? This is what the market asks. Investors, bosses, even friends and family. We’ve normalized... by John Macdonald | Sep 12, 2025 | The250
First, there was SEO (Search Engine Optimization). If you were clever, you could figure out how Google ranked websites in its search results. Once you knew that, you could game the system. Once you could game the system, you could sell your services to... by John Macdonald | Sep 11, 2025 | The250
Hunger is physical. Our body needs food. Our physical state drives physical hunger. Hunger is also emotional. We desire particular tastes, forms, and food experiences. The stories we’ve experienced, we tell, and we hear drive emotional hunger. One keeps... by John Macdonald | Sep 10, 2025 | The250
A friend of mine has an amazing little trick she uses with her kids. Well, it’s not a trick. To call it so is to undervalue its brilliance and the truth it uncovers. It’s psychology at its most powerful. Two photos: Very happy and excited Sad, upset,... by John Macdonald | Sep 9, 2025 | The250
Have you seen the (brilliant) Miller Lite 50th anniversary commercials? Christopher Walken voicing over, “Legendary stories start with a Lite.” It taps into something powerful about human nature (as does most good advertising) — life is all about...