Fuzzy Logic

Most people want perfect clarity. They want to know what the future looks like. On Tuesday night at 8, my show is on. If I drive to Target, they’ll have what I need. If I do X, then Y will happen. It happens in business also. The market will go here. Our...

Incentives and the Market

We have mixed emotions about markets. If you’re of one line of thinking, you praise markets. Another, you blame markets. A market is simply a place (physical or virtual) to exchange stuff — apples for dollars, corn for hay, code for dollars, dollars for...

Paths, Curriculum, and Assertions

When you’re 17, you probably don’t know what you want to do with the rest of your life, but you have some ideas. The way you figure it out is to pick something that sounds interesting and start. If you go to college, pick a major. The school provides you...

Is Your Phone Listening?

Yesterday, I was talking on the phone about screwdrivers.  Sure enough, my phone started serving me tool ads on social media. Creepy right? I’m sure you’ve had a similar experience.  “I know it’s listening!” Well, it is, but not...

The Real Problem with Hyperbole

The best of all time. The worst of all time. A billion. Zero. We’ve come to expect hyperbole in marketing, politics, and The News. That’s a sales pitch. It’s both a simplification of the problem and the answer. We like simplificiation so it grabs us....

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