Building Resilience

Childhood is the perfect time to teach and build resilience. It’s much harder as an adult. Maybe impossible.   Resilience stems from emotional and physical recovery, as well as the confidence to overcome the challenges they face.  Here are some things you...

The Difference Between Engineering and Marketing

My friend, one of the best engineers I’ve ever known, has a saying about how we should do good engineering: “Requirements first, then principles, then feelings.” This clearly and helpfully lays out the hierarchy of how we go about our engineering work individually and...

Choosing Like a Professional

When you show up at a well-stocked drum shop to buy a cymbal, you’ll have hundreds to choose from.  One method is to just start hitting them. Grab a stick, start at the beginning, and smack each one.   Although maybe fun for a few minutes, this method will...

The Trust Catch-22

As a startup company, 4TLAS always has one hurdle to cross — trust. We’ve had to answer various versions of the following question in conversations with every potential customer: “What happens [to us] if you go out of business?” I get it. I don’t blame them. I’d be...

Who Moved My Cheese?

I use Grammarly to write my articles.  Today, I open it up and bang! Wholesale changed the interface overnight. Doesn’t look anything like it did yesterday. Totally different.  No warning. No easing into it. Just opened up the app, and there it...

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