by John Macdonald | Feb 26, 2025 | The250
It used to be the exclusive domain of luxury goods, but now everyone cares. Packaging matters. YouTube is stocked full of unboxing videos and package rating videos. Packaging is what you see first. What you hold first. What you feel first. Packaging signals that...
by John Macdonald | Feb 25, 2025 | The250
Some days start to get away from you. I’m not talking about the flow, necessary wandering, or spurious opportunities that pop up and you should follow. You know what I’m talking about — the “all of a sudden...
by John Macdonald | Feb 24, 2025 | The250
You might have the greatest product on earth, but if nobody knows about it, it will fail. You might have the greatest marketing and messaging about your product on earth, but if your product isn’t any good, you will fail. It’s both-and. It’s a...
by John Macdonald | Feb 23, 2025 | The250
We live in a world obsessed with speed. “Go fast and break things.” “First to market wins.” “Hustle harder.” Sometimes, that’s what we need to do. Sprint when feedback matters more than perfection.Sprint if it’s a...
by John Macdonald | Feb 22, 2025 | The250
It sucks out there. Just keep scrolling. It’s amazing out there. Just keep scrolling. You want more of that? Just keep scrolling. You want more stuff? Just keep scrolling. You want more distractions? Just keep scrolling. You want more titillation? Just keep...
