In addition to the website and social media content, we’ve generated a social media and web advertising strategy, and the first ads will start to run today at 6 pm. These ads draw the engagers to the top of the sales funnel that we’ve connected to your entire online presence. We’ve created a strategic communication campaign that resonates with your target audience and reuses much of the content they’ll see on your social media to ensure continuity and build the trust they require. In compliance with the marketing strategy and business objectives, we’ve set a pricing structure that requires two versions of your product with slightly different feature sets for each. This varies from your original idea of a single product but will result in a better overall product strategy and pave the way for follow-on products in the future. We’ve named your products the “BassBlaster Pro” and “BassBlaster+” and have adjusted your product definitions accordingly.
This paragraph contains an interesting mix of AI automation in combination with decision-making.
You’re already seeing AI advertising services and automated campaigns. Once the strategy is developed, using AI to automate the advertising and communications campaign itself is fairly straightforward.
But the humans are currently making the decisions and forming the strategies. In our scenario, the AI makes these decisions and forms the strategy. That’s coming in concert with the marketing strategy since they all work together.
The big leap here is that AI is performing the CEO and CCO’s (Chief Commercial Officer) role of devising the business strategy and then a product strategy to support the business.
Although a leap for now, this is definitely coming as well. Maybe AI isn’t the CEO and CCO but more like a business consulting firm such as McKinsey, Bain, or BCG. In fact, our scenario highlights that AI might have a more meaningful impact on the business consulting world than the product development companies themselves.
Business majors should be on notice.