Collaborative Energy

Ask an engineer from the tech industry (software or hardware) what the best moment in their career was, and likely the story will sound like this: We got the prototypes back from the manufacturer the day after Christmas around lunchtime. We had to ship it on the...

The Book of Magic Commands

“Yo, wait! How did you do that? What was that command?” It was sometime in the early-90’s at Lockheed. I was looking over my colleague Jim’s shoulder as he whirled his way around the command line on his Sun...

Marketing Mastery

I’m not a master marketer. I make the things. But what I know about marketing is that the magic comes down to:  Is your idea worth sharing? You can develop the perfect strategy. You can build out an amazing library of content. You can hire...

The Man in the Arena

“It’s better to be in the arena, getting stomped by the bull, than to be up in the stands or out in the parking lot.” – Steven Pressfield, The War pf Art Observing versus participating. There is little risk in observing.  You can make...

Self-Made is an Oxymoron

Nobody is self-made. If someone says it, that’s arrogance or ignorance talking. What about your customers, readers, or users? Your legal and accounting partners? The people who wrote the stuff you read? The kid in his basement who wrote the app you’re...

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