Launch 2025

2025 will be your year. Don’t hear. Listen.Don’t worry. Trust.Don’t doubt. Believe.Don’t waiver. Commit.Don’t get mad. Laugh.Don’t shrink. Chest out.Don’t shy away. Lean into.Don’t be a mole. Be a swan.Don’t let...

Is More Better?

We have an obsession with more. Maybe it’s cultural. Maybe it’s human. Christmastime encourages the more gene. Costco’s massive popularity is built on the more gene. Why buy one for the price of one if you can buy ten for the price of six? Sales...

Should

Should is fraught. You should do this. You should think that. You should believe us. You should be this. It should be this way.  Should is somebody else’s idea for control. Should is someone or some collective trying to impose their will on you. Not your will....

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