More College Rankings Shenanigans

College is (ludicrously) expensive.  For middle-class families, it makes sense that parents and teens should conduct cost-benefit analyses to determine whether college makes sense and, if so, where is the best fit. When you perform this...

Leadership and the Multitasking Myth

The first thing I did that dramatically increased my productivity, quality, and happiness was taking control of my time. The second thing I did was stop the illusion of multitasking.  I think of most things in terms of computers. I’ve been making and...

The Crevasse of Satisfaction Guaranteed

Montgomery Ward was the first to use “Satisfaction Guaranteed” on his pioneering mail-order catalog in 1875. At the time, it was a novel way to use trust to stand out from his competition. Trust in the mail-order business was a problem. It appears he...

Resistance and Strategy

What direction are you headed?What are you trying to do?What’s a path you’ll try to get there?What are you asserting?What will be the change you make in the world? If you don’t have answers for those questions, Resistance is winning. Resistance is...

Yes, But How Does it Help Me?

You won’t need to cut the lumber yourself.You won’t need to make the dryer yourself.You won’t need to apply for the permits yourself.You won’t need to carry the stuff from here to there yourself.You won’t need to test if it meets the...

Yes, But What Does It Do?

Higher RPMs!More torque!Lightweight design!Ergonomic handle!Pistol grip!Cordless!Brushless motor!Sustainable materials!Keyless chuck! Yes, but what does it do? It makes holes. A person isn’t in the market for a drill because of the features. They’re...

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