Rules for Rocket-Making (Improvise)

You can plan. You can measure twice and cut once. You can think ahead. But at the end of the day, sometimes the universe pulls its goalie in the middle of the period.  Now what? Now, you dig in and find solutions. You improvise. You could never have...

Rules for Rocket-Making (Learn By Failing)

Engineers are like all non-engineers — nobody wants to fail. Nobody wants their design to fail. Nobody wants their decision to be the cause. Nobody wants to be seen as bad at their job. But really, nobody wants to be blamed.  Measure twice. Cut...

Rules for Rocket-Making (Question Every Cost)

As engineers, we have a love-hate relationship with cost. On the one hand, we like to start with a clean sheet of paper and dream. What if cost didn’t matter at all? What could we build? But also, cost is one of those existential variables that...

Rules for Rocket-Making

When Elon started SpaceX, he looked around at the history, players, and current state of rocket-making and believed it could be done better, faster, cheaper.  He came up with a set of rules that engineers would live by in SpaceX: Question every cost. Have a...

Name It

Name it.  Your project.Your book.Your song.Your app. Your company. You can change it later, but name it today. Once it has a name, it exists.  Share this:FacebookLinkedInTwitterEmailPrintRedditPinterestLike this:Like...

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