Chaos and confusion can be tools.
They’re agents of change. They work against the system. Chaos and confusion create fear that creates unknown responses.
But you better know what the heck you’re doing when intentionally creating chaos and confusion. You better have an actual plan. “Let’s blow it up and see what happens” isn’t a plan.
Because if your competitor, enemy, frenemy, or opportunist sees chaos and confusion, they lick their lips. This is their time to act.
The problem with using chaos and confusion as your instrument of change is that you can’t actually predict, or possibly even influence, the outcome.
Chaos doesn’t obey.
