Confidence in Your Value

Guy 1: “Tell me about what you do at 4TLAS?”
“Sure. We help small to mid-sized embedded systems teams ramp and scale.”

Guy 1: “How?”
“We have a fully automated, no code CI pipeline that solves the specific problems of embedded development.”

Guy 2: “You mean, like DevOps?”
“Yes, exactly.”

Guy 1 (rolling his eyes): “Oh, that. We had the intern do that.”
Guy 2 (looking at his colleague): “Yes, but it never worked!”
“Yes, exactly. Ours works.”

Not everyone will see your value, but some will. 

Those are your people.