Could you imagine your dog living outside on a chain in a doghouse?
Could you imagine letting your 8-year-old go wherever she wants on her bike and just asking that she’s back by dark?
Could you imagine sending a handwritten letter making plans to meet on another continent three months from now?
Could you imagine smoking on an airplane?
Could you imagine a house phone?

Could you imagine any of those today? What changed? Not physics. Not the human body. Not our intelligence.

Our collective perspective changed.

Perspective is a powerful guiding principle. Understanding and possibly shifting your perspective can help you become a better leader, marketer, product developer, parent, spouse, and community member.

Culture shift is also perspective shift. A collective perspective shift that we buy into. What was normal and acceptable is no longer.

The world changes. Will you change with it?

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