A craftsman masters his domain.
The master turns from consumer to producer.
He does stuff, and he continues to participate. He takes the information, finds his voice in it, and starts producing. The master makes the phone calls.
The master gets comfortable being uncomfortable. She tries the things that might not work.
Mastery requires going through the hard. There are no shortcuts, or ways around, or tunnels underneath. There is only through.
The guru on the mountain may be a master, but not because he’s got a robe and a label. He’s a master because he’s dug into it, struggled with his own beliefs, argued with his teachers and peers, written about it, lived it, and is willing to teach it to you. The guru produces.
The social media influencer may be a master, but not because she’s beautiful and has a team of people around her. She’s a master because she’s built a network, mastered her distribution channel, mastered her content, adjusts the content accordingly, and exposes herself to the emotional danger from the public. The influencer produces.
The master may talk a good game, but maybe not. Because talk doesn’t matter.
Masters are producers.
