Doing hard things is how you win.
I know this because motivational posters tell me so. Hustle-jock-SEAL-gym bros yell it at me. Fake-it-till-you-make-it solopreneurs cram my social media feeds with this message.
Dig in. Grunt louder. Work longer. Hate the enemy more intensely.
Others won’t do the hard things, so you will have to. That’s how you win.
OK, but what do you mean by hard?
Doing the wrong hard things is a way to give in to Resistance. The way you win isn’t just about doing the hard things. It’s about doing the right things. Some of those things will be hard for you (and easy for others).
Maybe the hard work you need to do is to figure out the right things you need to do.
Do the right hard things.
