Where are you trying to go? What is your endpoint?
Project management maps the journey to the endpoint. Without an endpoint, you don’t need a map. If you don’t need a map, you don’t need project management.
Razor sharp focus on the endpoint saved and built companies like Apple, Southwest Airlines, and Amazon. Choose the endpoint. Unite the project managers. Distractions be damned. We’re on the road to our endpoint.
However, Twitter (podcasting platform), Slack (game), and PayPal (security software) all became what they are because they chose a new endpoint in the midst of their journey. OK, project managers, throw out the map. Let’s build a new one.
Commitment and adaptability are two sides of the same coin. But in both cases, you need to know your endpoint.
