Becoming famous is simple. 

All you need to do is get the public to recognize you: to know your name, face, or the work you do. That’s a one-step formula.

But let’s face it. You and I are already famous. At least in our own circles. Even if it’s just your family, friend group, or colleagues, you can always define a public in which you are famous.

Most of the time, “What did the important person say?” really means, “What did the famous person say?” Does it ever actually matter what the famous person says?

Whereas, “You’re important to me” or “You’re important to us” carries an entirely different wagonload. 

What if we used our famousness, at whatever level each of us is famous, as a means to dig into our importance?

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