Rule-followers (I’m one) take heed.

Paraphrased from The Third Door, by Alex Banayan.

  • Front Door: This is the main entrance for the ticket buyers. The people who follow the rules to see the show. It’s where 99 percent of the people wait in line, hoping to get in.
  • Back Door: This is the door for the people who have an “in”. Maybe they know somebody who can let them in, or introduce them to the right person. 
  • Third Door: This is the door that the truly successful person creates — out of thin air. It’s created by sheer force of will, effort, and creativity. It’s the entrance where you have to jump out of line, run down the alley, bang on the door a hundred times, crack open the window, and sneak through the kitchen.

People matter. Connections matter. Relationships matter. 

Creativity matters. Grit matters. Force of will matters. 

The rules don’t matter as much as you think they do. What the paper says doesn’t matter as much as you think it does. The sign on the front door doesn’t matter as much as you think it does.

If you can get in through the back door, do it. That’s a great way to get in. 

If you can’t get in the back, find the third door. It’s often the best door.


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