Most people want perfect clarity.

They want to know what the future looks like. On Tuesday night at 8, my show is on. If I drive to Target, they’ll have what I need. If I do X, then Y will happen.

It happens in business also. The market will go here. Our customers will want this. If we make cuts there, we’ll be more profitable.

It’s just logic.

Those that make change happen, though, don’t rely on perfect logic — they rely on principles. A compass, not a map. They make an assertion and take one step, then another, adjusting as they go, building resilience and confidence.

They embrace the fuzzy logic.


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