You want to be on the hook. We need you on the hook.
Only those on the hook make a difference, make a change, and make an impact.
And when a group of people on the hook come together, the sky is the limit. A group of people on the hook can create a life-saving C02 filter, a website platform for everyone, and the Bill of Rights.
Many people shun the hook.
Let’s face it. It’s easy to pass on the hook. The World is full of people looking to avoid it or give it to someone else. They’re worried about the downside. The World sells downside.
It can go bad when you’re on the hook, and it might be your fault. Even if it isn’t your fault, you may take the fall.
That’s the downside — this might not work, and you might suffer.
That’s the ontology of the hook.
But what’s the alternative?
Someone needs to be on the hook, whether it’s your country, your church, your company, your over-40 hockey team, your kids, or the guy looking back at you in the mirror.
Next time the hook comes around, grab it and get on it.
