Halloween is fun. 

  • Americans spent almost $12B on Halloween in 2024
  • 72 Million trick-or-treaters in 2024
  • Each household spent an average of $51 on candy and $104 total on Halloween related items
  • Haunted houses generated almost $500M
  • The 12-foot tall skeletons from Home Depot were introduced in 2020 and have sold out each year since their introduction.
  • About 30% of American households now decorate for Halloween with lights like Christmas
  • Costume spending was almost $4B
  • About 1500 temporary Halloween retail outlets popup and create about 50000 seasonal jobs
  • Americans spent about $800M on pumpkins

Halloween is big business. 

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