Earth’s current population is ~ 8.2 billion.
Walmart has the highest revenue of all companies on this planet at $681 billion in the last year.
So, each person on the planet spends approximately $83 per year at Walmart. But, of course, we know that’s not true. Even Walmart isn’t for everybody. Not even close.
Perplexity estimates about 600 million shopped at Walmart last year. That’s about 7% of earth’s people. Which means each Walmart shopper spent about $1135 last year.
So what?
You’re not Walmart. You (probably) won’t have 7% of the earth’s population as your customer.
Yet again, though, Walmart doesn’t build its business around the average of 600 million customers. They break it down further.
The average Walmart shopper makes 67 trips per year and the average spend is about $54 per trip. That’s $3618. But they’re still not done. Now they dive into geography and demographics to further understand their customers. They know what a middle-income, older adult in West Virginia will spend versus a lower-income, young mother in southern California.
Your product or service isn’t for everyone.
Who’s it for?
