We have an obsession with more. Maybe it’s cultural. Maybe it’s human.
Christmastime encourages the more gene. Costco’s massive popularity is built on the more gene. Why buy one for the price of one if you can buy ten for the price of six? Sales funnels with up and down-sells after you click buy tickles our more gene (and combines it powefully with our FOMO gene).
More is an easy variable to default to when looking to spend one’s money. Therefore, if you’re a product developer or creating a service, more is something to consider.
But there are many axes on which we can aim for better: connection, status, quality, speed, risk, simplicity, fit, function, purpose, identity.
How can you aim for better without having to aim for more?
