Imagine you invent, design, and introduce a new product. You’ve built a startup company around this product.

You build some prototypes and get some alpha testers on board. This process teaches you that your widget isn’t ready. You have some fundamental flaws. You need to rethink and redesign some critical systems, but you’re still convinced you can get there.

In the meantime, the marketing team has done an amazing job. They have about 500 people signed up for the beta program that’s supposed to launch next month. These 500 people are expecting some “glitches” and a product that probably won’t work as advertised, but they’re expecting something that’s reasonable.

Your units are not reasonable. Not right now. They barely work.

But remember. The first airplane barely flew. The first car barely went faster than a walk. The first computer could barely perform kindergarten math.

Your new product doesn’t need to revolutionize the world, look beautiful, and be flawless out of the shoot. Can you turn it from barely working into fully working. Is there a path? If so, you need to keep improving, sharing, and believing until its there.

If it barely works, it still works, right?

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