It’s Not For Everyone

A reminder that your plan, product, or service isn’t for everyone.

I recently had to remind myself of this as I slogged and fought my way through a conversation about 4TLAS and what we do.

I was meeting with someone about us. He continually asked and pushed me to justify what our value is. Just what is our product and why would I give you money for it?

It was a good push, and honestly, I had trouble helping him understand our message.

Is it because the message is wrong? Is that because I (still) haven’t refined the message correctly? Or is it because we don’t have a valid product/business idea?

I couldn’t effectively get across the benefits of our product, nor could I make him see the benefits of outsourcing the risk and management of the infrastructure to us. He basically didn’t get it. Just speedbumped every time I tried to make progress.

But then I realized something — he’s just not “our person.”