A phrase of the past. A remnant of the compliance workforce of the industrial machine.
It won’t cut it in the new work paradigm.
In the paradigm of significance, your work is about impact. It demands more engagement, initiative, and adaptability. It’s about owning the outcome and the direction, not just completing tasks.
“Just doing my job” was acceptable when work was rigid, segmented. The assembly line model. One task, one worker. No overlap, no questioning. Top-down, org chart leadership.
That model is obsolete. Today’s work environment is fluid, interconnected.
Let the machines be the machines. We need human thinkers, problem solvers, and innovators. People who want to see the bigger picture. Who understand that their job isn’t just to do. It’s to improve, innovate, inspire.
“Just doing my job” isn’t leadership. It’s hiding. Dodging accountability. In today’s work, everyone’s a leader. Everyone’s a follower. We lead, we follow, we contribute beyond our job description.
“Just doing my job” kills creativity. Stifles innovation. Stunts growth. We need creativity to thrive. To keep ahead. To adapt in an ever-changing market.
So ditch the “just doing my job” mindset. Embrace the new paradigm. Engage, innovate, lead. Be more than your job. Be a part of the mission. Be the difference.
Today, that’s doing your job.
