I’m not a master marketer.
I make the things. But what I know about marketing is that the magic comes down to:
Is your idea worth sharing?
You can develop the perfect strategy. You can build out an amazing library of content. You can hire influencers and celebrities. You can show up to the right events and gain the spotlight.
Marketing can make all the difference. Some great ideas have never seen the light of the day because they were hindered by poor or no marketing. Marketing tells the story around your thing, and stories create the arcs of how we move through this life.
But, at the end of the day, if what you’ve created isn’t worth sharing, then it won’t last very long. The best marketing taps into the network effect.
For many people — people like me — sharing an idea with your network encounters great friction. For reasons I don’t even understand myself, I sometimes hesitate to share. What if they don’t like what I like? What if they have a different experience? What if the things that matter to me don’t matter to them? Maybe I’m worried about my integrity. Or maybe it’s simpler than that and I’m just worried about what somebody else thinks of me.
Regardless, if you find me sharing your idea with my people, you’ve mastered the art.
Go create something worth sharing.
