I have a favorite pair of pants, but I know they’re liars.
My favorite pants indicate they are the same size as my other ones, but they just fit better. This can only mean they’re lying to me. It’s a little white lie, but still a lie.
And this little white lie makes me feel better about myself. Plus, I suspect that these pants fully understand what they are doing because they know they’re the ones I’m reaching for when I need to grab some pants.
They’re smart liars.
Smart marketers, tribes, and leaders understand the power of the white lie. The little white lie can engage FOMO, weaponize empathy, or like my favorite pants, make you feel good about yourself.
I often wonder where the line is. That line between, “eh, it’s harmless,” and, “now wait a minute here.”
