The paradox of social media is the echo chamber.
Social media algorithms are really good at showing us the entire world while at the same time narrowing our view of it. If you engage, even passively, you start to get more of what you want, think, and feel.
The more you get what you want, the easier it is to nod along. Nodding along is about rightness and righteousness. Yeah, that’s right. Yeah, you’re right. Yeah, I’m right. And with social media, you can nod along without incurring any risk.
Is this a feature or bug of social media?
When you’re nodding along in person, you incur risk, even if you’re in a group and enjoying the benefits of safety in numbers.
You’re standing with others. This side of the line, not that side. My sign says I’m with these people. People can see you. People can point at you. You have to walk back down the street or get into your car once you’re done nodding along.
So, is it a feature or a bug?
Neither. It’s a mirror. Social media reflects not just our desires but our fears. It doesn’t just amplify our voices; it echoes our silence. The real question is our willingness to engage with risk.
When we look in the mirror, are we happy nodding along?