Your desire to optimize might actually be Resistance keeping you from doing the work that matters.
You can’t optimize your sales funnel if you have zero sales.
You can’t optimize your business strategy before you have any business.
You can’t optimize your code before it does anything.
There are a million courses, coaches, and books that you can spend your money on to help you optimize.
But do you have anything to optimize?
Because if not, you’re just optimizing Resistance.
