It used to be the exclusive domain of luxury goods, but now everyone cares.
Packaging matters.
YouTube is stocked full of unboxing videos and package rating videos.
Packaging is what you see first. What you hold first. What you feel first. Packaging signals that what’s inside is special, satisfying, and important. What do you want your packaging to say about what’s inside?
What’s inside matters. Of course, it does. Ultimately, it’s what’s inside that matters the most.
However, just like your messaging, your packaging matters. No matter what you’re packaging.
