Every interaction you have is some sort of pitch.
How’s your pitch deck?
Most pitches fail. Not because your idea is weak or your deck isn’t slick, but because the language is wrong.
You’re fluent in you. Your product, your roadmap, your excitement.
They’re fluent in them. Their pain, their pressure, their goals.
So your job is to translate. Turn your language into their language. Speak their language. It’s not about you. It’s about them.
Whether you’re pitching to a potential customer, leading your team, or discussing weekend plans with your spouse, speak their language.
If they don’t hear themselves in your pitch, you’ve already lost them.
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