Is a $100k car better than a $20k car?
Is a $10k couch better than a $350 couch?
Is a $3 peach better than a $0.50 peach?

First, we get sucked in through marketing and advertising. Next, we see what the neighbor’s got, and that feeds the ruse. The final step is to justify it to ourselves. 

We’re told all up and down the chain that if it’s more expensive, it must be better. 

But what does better mean?

Make sure you’re the one defining that for yourself. 


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