Whether you’re building a house, making a spreadsheet, writing an article, or cooking dinner, it’s not for everyone.

That sounds obvious to your brain. But probably not to your heart. Your heart wonders why shouldn’t everyone love it? Why not?

That’s a trap. Because it’s not for everyone.

When soliciting feedback, start with who it’s for. Did I make this spreadsheet for a tax accountant or my mother-in-law? Is this article meant for my engineering team or my Church group? Are we serving this bread to our gluten-free friends?

Be careful, because even though that sounds simple and obvious, it’s not always. It starts with well-meaning people.

“I’d love to read it!”
“Can I try?”
“I’d be happy to give you some feedback on that.”

The sooner you get clear about who it’s for, the more useful feedback you’ll receive.

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