Starting Your Story

Have you seen the (brilliant) Miller Lite 50th anniversary commercials? 

Christopher Walken voicing over, “Legendary stories start with a Lite.” 

It taps into something powerful about human nature (as does most good advertising) — life is all about stories. 

And the start is magic. You’re staring at the fork in the road. You can go either way. Which way? Well, where do you want to go? You don’t know? Then it doesn’t matter. Just go. 

Yet, starting is sometimes the hardest part.

We don’t like unknown. We like guaranteed. We want to know the ending before we commit to the beginning. 

If this, then that. Go this way, you’ll end up here. 

We obsess over perfection. Over what they’ll say. Over how we’ll look. Over losing what we have. Over never making it to the destination.

So we stay put. We stay in our lane. We keep sipping the green juice. We keep funneling the 6% into our 401k. 

But that’s not how legendary stories are made. 

Legendary stories start with an unknown ending and a host of possibilities. 

They start with a desire and a little risk. A little curiosity. A little stupid. A little brave.

They start before the plan is ready. They start with motion.

So go ahead. 

Crack one open and take that first step. 

Start your story.