“We got 3 months.”
Although the 3-month lens dooms many companies — or if not dooms, then at least shackles them in a cycle of short-sightedness and missed opportunities — it can also be exactly the catalyst that you need.
Time is a sneaky variable. You can feel like you have enough, and then you get complacent or take your eye off the ball.
Ninety days puts a box around it. A frame, outside of which you don’t care. Now you can focus and eliminate all other distractions.
“If we spend this money, will we get a return in 3 months?”
“If we choose this path, will it help us finish in 3 months?”
“If we pick blue instead of green, will we grow in 3 months?”
Burn the ships. Damn the torpedos. You got 3 months.
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