Social media begat the selfie. Then selfie videos at the gym, vacations, unboxing deliveries, meet and greets…
Now, personal drones. Hands-free filming from above as we walk, run, paddleboard, or just exist. With ease. Cinematic aerial documentation of each moment worth remembering (or not).
They’re amazing. Truly. The tech gets better. The image gets cooler. The distance gets wider.
But the question stays the same:
Why are we doing this?
At first, it was to capture the moment. Then, to share it. Now, maybe, to stage it?
The drone doesn’t just document. It directs.
“This moment matters — as long as it looks cinematic.”
There’s nothing inherently wrong with that. But it’s worth noticing.
Have we stopped living moments and started producing them?
Producing moments has also been around forever. What’s a big, fancy wedding but a planned, staged, and highly produced moment? Same with graduation, prom photos, family portaits, business launches, vacation tours, and awards ceremonies.
But technology has exponentially increased our ability to produce and stage each and every moment.
The drone, of course, isn’t a problem.
