How do you decide which one to choose?
It’s partly an engineering question because you have requirements. When making your choice, you must ensure that it meets the requirements, or you’ll be disappointed.
Don’t buy a chair if you need a car. On the other hand, if you need a chair, you could buy a car. Unless you need that chair to fit in your kitchen — and then again, we’re back to requirements.
It’s mostly an emotional decision. Who buys a car because they need a chair? People do, and that’s ok.
One way to satisfy both the engineering and emotional needs of a decision is to find the knee in the curve and choose that one.
The knee in the curve is the spot at which one or more of the constraints go exponentially higher.
The basic model costs $10, the plus costs $12, and the deluxe costs $100. The knee is the plus model.
The basic model is available today for pickup, the plus model is a 3-day lead, and the deluxe will take 6 months. The knee is the plus model.
If you’re a decider, the knee is a great place to position your decision. If you’re a provider, the knee is a great place to position your product.
