The Levers

Each of us has levers. Maybe you call yours buttons. Or checkboxes.

When you’re looking to make a purchase, hire a service, or bring on a new team member, you’re hoping it, or they pull the right levers.

Will this pull the right levers?

If you’re building a product, developing a service, or interviewing for jobs, all you have to do is pull the right levers.

But first, you have to uncover them.