Once Rupert Murdoch established his “news” and media empire in the US, he uncovered a new business model. 

Once technology delivered a broadcast studio into every citizen’s pocket, it doomed the objectivity model.Β 

The intersection of these two events inevitably birthed the narrative (formerly called “the party line”) model that we currently enjoy. The media can no longer serve the two masters of objectivity and profit, so they’ve had to choose. That choice was easy because Murdoch showed them the path.

But the problem isn’t the narrative. Not really. The problem is we shove our heads into the echo chamber and start nodding along.

Turn off the damn news.

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