You might have the greatest product on earth, but if nobody knows about it, it will fail.
You might have the greatest marketing and messaging about your product on earth, but if your product isn’t any good, you will fail.
It’s both-and.
It’s a spectrum, of course. Great messaging can pull along mediocre products, and a great product can weave itself into the culture through mediocre messaging.
But make no mistake — you’re gonna need both.
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