Principles.
Everyone says they have them. Some like to shout about why theirs are the right ones, while others argue with only themselves.
But watch what they do.
I’ve spent a career making things for other people to use. The biggest takeaway I have is that people generally do the easy thing. Because we can’t always do the hard thing. Sometimes we need to just do the easy thing. Even if it goes against our principles.
So, if you’re a maker, a builder, or a creator of useful things, make the right thing to do the easy thing to do.