Finally, I’m excited about a new car and car company.
We have a saying in 4TLAS: “Make the right thing to do the easy thing to do.”
One thing I’ve learned in over 30 years of making stuff for people to use is that they generally do the easy thing. We wax eloquent about doing the right thing and doing the hard thing, but mostly we do the easy thing.
We like it easy.
Therefore, if you want people to behave in a particular way, make it easy to do.
How does this relate to the Slate EV?
Most people don’t care about EV’s. At least not in the way that The News portrays it, or that we might argue about at a serene, rooftop cocktail party or a loud BBQ picnic bash in the infield at Daytona.
Slate is showing us the very essence of making the right thing to do the easy thing to do.
EVs will become dominant when they make practical financial sense.
You go, Slate.
