The Usefulness of a Gimmick

Are Gimmicks Good or Bad?

If your nose is in the air, a gimmick is never for you. If you’re a hustler, a gimmick is always for you.

If you’re a producer, a gimmick may be a trick to extract money. If you’re a consumer, it may be a trigger that sets you on the right path.

If you create a dietary supplement and put “fat melter” on the label, you are using a gimmick. Does that mean no one who uses your solution will benefit?

If you’re a jazz musician, you might turn down a gig playing in a pop band because they use gimmicks. Does that mean pop bands don’t provide any value?

You can be an artist who never tried a gimmick, and no one saw your work. You can also be the guy who gimmicked your way to Instagram hypercar glory, only to have left a wake of unfulfilled promises.

Are gimmicks good or bad? A gimmick might prompt someone to talk about your product, or swipe right, or complete the checkout. Beware, however, because a gimmick might attract attention, but substance is required to retain it.